How Therm Increased Revenue by 71% with Google Ads
Running a small to medium-sized e-commerce business can be challenging, but with the right digital marketing strategy, you can achieve remarkable results. Therm, an international e-commerce brand specialising in outdoor gear for kids, partnered with Daily Digital to leverage Google Ads and other digital marketing tools, boosting their revenue and online presence significantly. Here’s a look at their success story and how you can achieve similar results.
Who is Therm?
Therm is dedicated to creating fun and unique outdoor gear for children, focusing on designs that encourage a love for the outdoors while maintaining a commitment to sustainability. Their products are sold internationally, with a strong presence in the USA, Canada, and New Zealand.
The Digital Marketing Strategy
Since March 2022, Therm has partnered with Daily Digital to implement a comprehensive digital marketing strategy, including:
Search Engine Optimization (SEO)
Google AdWords and Shopping Campaigns
Social Media Advertising
This case study focuses on the results from the New Zealand market over the past six months.
Google Ads Performance
Therm’s Google AdWords and Shopping campaigns, managed by Daily Digital, have shown remarkable success:
Ad Spend: $8,126.69
Clicks: 14,068
Conversions: 1,149
Cost Per Conversion: $7.07
Return on Ad Spend (ROAS): 15.83
Revenue Generated: $128,648.47
These figures illustrate the effectiveness of well-targeted Google Ads campaigns in driving significant traffic and conversions.
Key Strategies and Insights
Targeted Keywords and SEO:
Keywords: Targeting 43 high-quality keywords, Therm achieved first-page rankings on Google for 28 of these, resulting in 33,931 website clicks (an 81% increase) and $147,614.99 in revenue (a 68% increase).
Direct Intent: The selected keywords were specifically chosen for their high intent, meaning they attract users who are ready to purchase.
Google Shopping Campaigns:
Integration: The seamless integration of organic search results with Google Shopping ads enhanced visibility and click-through rates.
Performance: High-performing keywords and well-crafted ads led to significant improvements in traffic and sales.
Cost Efficiency:
Cost Per Click (CPC): The campaign achieved a low CPC, ensuring a high return on investment (ROI).
Conversion Rate: With a conversion rate of 8.17%, the campaign effectively turned clicks into sales, maximising the ad spend’s value.
Social Media Advertising
In addition to Google Ads, Therm utilised social media advertising on platforms like Facebook and Instagram:
Ad Spend: $10,956.10
Clicks: 20,240 (an 18% increase)
Revenue: $66,107.33 (a 76% increase)
These results highlight the importance of a multi-channel approach, combining the strengths of Google Ads with social media to reach a broader audience.
Results Summary
Over the past six months, Therm's overall revenue increased by 71%, equating to an additional $225,841.65. This substantial growth underscores the effectiveness of their integrated digital marketing strategy managed by Daily Digital
Practical Tips for Your Business
Invest in SEO and Keywords:
Target high-quality, direct intent keywords to attract ready-to-buy customers.
Regularly update your keyword list based on performance data to stay relevant.
Optimise Google Ads:
Focus on creating compelling ads with clear calls to action.
Monitor your campaigns and adjust bids, keywords, and ad copies based on performance metrics.
Utilise Multi-Channel Marketing:
Combine Google Ads with social media advertising to expand your reach.
Tailor your messages for different platforms to engage various audience segments effectively.
Track and Analyze Data:
Use analytics to track performance across all channels.
Continuously refine your strategy based on insights gained from data analysis.
Therm’s success story demonstrates how a well-executed digital marketing strategy, particularly leveraging Google Ads, can lead to significant business growth. By investing in targeted keywords, optimising ad spend, and combining efforts across multiple channels, your small to medium-sized e-commerce business can also achieve remarkable results.
Ready to elevate your business with Google Ads? Partner with Daily Digital to develop and implement a winning digital marketing strategy. Our expertise in SEO, Google Ads, and social media advertising can help you achieve impressive results like Therm.
Start your journey with us today and watch your revenue soar!
