Stay Ahead of the Game with the Latest SEO Changes
Hello, savvy small and medium business owners! If you’re running an e-commerce or service-based business, staying updated with SEO trends is crucial for keeping your website at the top of search results. Let’s dive into the latest SEO news from July 2024, broken down in a fun and easy-to-understand way.
Google June 2024 Spam Update
Google’s ongoing battle against webspam continues! The latest global spam update, rolled out between June 20 and June 27, targets websites that violate specific spam policies. Unlike previous updates, this one doesn’t focus on link spam or site reputation abuse. Instead, it aims to clean up other spammy tactics. If your site was hit, it’s time to review Google’s spam policies to ensure you’re in the clear. Recovery might take a few months, but it’s a necessary step to regain your ranking (tl;dr Marketing) (Adido Digital).
Simplified Google Search Console Reports
Great news for those who rely on Google Search Console! The item classifications in Search Console have been simplified. Now, your URLs or items will be categorised as either "valid" or "invalid," making it easier to identify and fix critical issues on your pages. No more juggling between "valid," "warning," and "error" categories. This update helps streamline your SEO efforts and keeps your site in tip-top shape (tl;dr Marketing).
The Rise of Zero-Click Searches
Rand Fishkin’s latest study reveals a significant shift in Google search behavior. Nearly 60% of searches now result in zero clicks, meaning users find their answers directly on the search results page without visiting any websites. This trend is more prominent in Europe compared to the US. While this might sound alarming, it emphasises the importance of optimising your site’s featured snippets and leveraging Google’s various features to capture attention (Adido Digital).
TikTok as a New Search Engine?
Move over, Google! TikTok is stepping up its game by evolving into a search engine of sorts. Users searching for high-profile individuals on TikTok can now see knowledge panels similar to Google’s. This means potential customers might find your brand on TikTok first before heading to Google for more information. It's a great time to ensure your TikTok presence is strong and engaging (Adido Digital).
Goodbye, Continuous Scroll
Remember the continuous scroll feature on Google’s search results? Well, it's on its way out. Google introduced this feature to make browsing easier, but they’ve decided to revert to the traditional "click for more results" method. This change might affect websites that appear on the second page of search results. Now more than ever, it’s crucial to aim for that coveted first page to ensure your site gets the visibility it deserves (Adido Digital).
What This Means for Your Business
Review and Adapt: Regularly check your website against Google’s spam policies to avoid penalties. Keep your content high-quality and user-focused.
Optimise for Snippets: With zero-click searches on the rise, ensure your content is optimised for featured snippets and other on-SERP features.
Engage on TikTok: Don’t underestimate the power of TikTok. Create engaging and informative content to capture a broader audience.
Focus on Page One: Aim to get your website on the first page of search results. Quality content, relevant keywords, and good SEO practices are key.
Keeping up with SEO trends might seem daunting, but staying informed and adapting your strategies can give your business the edge it needs to succeed. Remember, a well-optimised website is your ticket to higher visibility, more traffic, and ultimately, more customers!
For more tips and insights, don’t hesitate to reach out to us at Daily Digital. We’re here to help you navigate the ever-evolving world of SEO and digital marketing. Happy optimising!