Social Media Ads Update for SMBs: July 2024
Hello, savvy small and medium business owners! Whether you're running an e-commerce or service-based business, staying on top of social media advertising trends is essential. Here's the latest scoop on what's happening in the world of social media ads in the past months.
1. Meta’s iOS Ad Pricing Increase
If you're using Facebook or Instagram ads on iOS, expect to see higher costs. Meta has adjusted its pricing strategy, reflecting the increased value of ads on the platform. It's a good time to reassess your ad budgets and strategies to ensure you're getting the best ROI (Later).
2. TikTok’s AI Disclosure Requirements
TikTok is rolling out new AI disclosure requirements for ads, aimed at increasing transparency. If your ads use AI-generated content, make sure to disclose it properly to comply with the new rules. This change aims to foster trust and clarity with users (Later).
3. Instagram’s “Blend” Feature
Instagram is testing a new feature called “Blend,” which allows users to create a private feed of Reels recommended for them and a friend. This could be a game-changer for brands looking to create more personalised and engaging content. Keep an eye on this feature to see how it can be incorporated into your marketing strategy (Later).
4. The Rise of Short-Form Videos on LinkedIn
LinkedIn is experimenting with short-form video content, making it easier for businesses to share quick, engaging updates. This is an excellent opportunity for B2B companies to leverage video marketing in a professional setting. Consider creating concise, impactful videos to boost engagement on LinkedIn (Later).
5. New Restrictions on Ads Targeted at Teens
TikTok has implemented new restrictions on ads targeted at teenagers, including additional AI disclosure requirements. This move is part of a broader effort to protect younger users and ensure ethical advertising practices. Brands targeting this demographic need to review and adjust their ad strategies accordingly (Later).
What This Means for Your Business
Review Ad Budgets: With Meta’s increased ad costs on iOS, it’s crucial to monitor your spending and optimise your campaigns for maximum efficiency.
Stay Transparent: Ensure all AI-generated content in your ads is clearly disclosed to maintain transparency and trust with your audience.
Leverage New Features: Experiment with Instagram’s “Blend” feature and LinkedIn’s short-form videos to create more engaging and personalised content.
Adapt to New Rules: If targeting teens, make sure your ads comply with TikTok’s new restrictions to avoid any compliance issues.
Keeping up with these updates will help you stay ahead in the competitive world of social media advertising. Remember, a well-informed strategy is your key to success!
For more tips and personalised advice, reach out to us at Daily Digital. We're here to help you navigate the ever-evolving landscape of digital marketing. Happy advertising!