5 Common E-Commerce Shop Mistakes to Avoid.

5 Jan

There’s no doubt about it, running an eCommerce business in the 21st century can be a challenge. The digital marketplace is continuing to grow and is becoming more crowded each and every year. Putting pressure on your store to stand out and perform. It’s a competitive space to be in, and you can’t afford to have small errors holding you back. 🤷‍♀️ Avoid these errors to ensure a seamless customer experience, so they’ll keep coming back for more. 👇🏼

Having a poor understanding of your target audience

Before you sell anything, it’s important that you first understand who you’re selling to. Having an understanding of your target audience will have a flow-on effect, helping a variety of things including, your website design, your written content and even your product choices. Not having a proper understanding of your target audience can be a costly mistake.

Creating a buyer persona of your ideal customer will allow you to build campaigns that are relevant to the wants and needs of your ideal target consumer. Consider the following:

Age, gender, income, social status
The platforms they use
Their interests and hobbies
How they best make purchasing decisions

2. Having an unattractive, incohesive website design

We’re here to tell you that your website design is the key to more conversions. People shop with their eyes and are attracted to good-looking things. Think about it, you’re more likely to buy off a well-designed website, that’s nice to look at and easy to navigate. Amirite? It’s crucial that you invest in your website. Your website is often the first impression potential customers have of your brand. This is why it's so important that it looks good, and is cohesive. Badly designed websites turn visitors away, and bounce rates will be certain to rise. Invest in a quality website - it’s the shop floor of your business.

You want to ensure that your website is:

On brand
Easy to use
Secure
Mobile friendly

3. Not Optimising your website with SEO

By not optimising your website content with killer SEO, you lose the potential to reach your ideal customers. SEO-optimised content will help your website to climb up the Google ladder. 🪜 Without it, your store will be hard to find in a sea of competitors. With effective keyword targeting, you can attract exactly who you’re wishing for. Websites like SEMRush are great and will help you to analyse everything you need to know about a keyword. So give it a try, use high-volume keywords throughout your content and watch the love roll in!

4. Weak Website Written Content

This is another reason why business websites flop and visitors bounce. You want to ensure that your website content is carefully crafted to compel your audience. You want to wow them, and show that your biz is the real deal. If you have a vision but need help executing it - give us a shout. We craft compelling, SEO-optimised content for all sorts of websites at Daily Digital. Our savvy team of CopyWriters have a way with words and will be certain to get more people walking through your (virtual) door.

With a Search Engine Optimisation Campaign: we optimise your on-page elements like:

Key phrases
Meta title & descriptions
Content review and implementation
Redirections
Site structure
Images optimisation
Snippets

Plus more depending on your website’s platform. We implement off-page backlinks through local listings and even social media.

5. Choosing the wrong E-Commerce platform

You want to make sure that you choose the best possible e-commerce platform available that is user-friendly and easy to navigate. Ultimately, the platform you choose will influence your customer's user experience that they have when shopping on your online store. Stores like Shopify are great, and affordable and offer a range of payment options. With a free trial, you can test it out. We highly recommend Shopify, it has thousands of pre-built website themes which is great when you’re getting started. Shopify is also great for both online and store-front shopping.

So there you have it, 5 e-commerce website mistakes that we commonly see. We recommend avoiding these mistakes to keep your brand and website positioning strong. Ultimately, for best practice put only your best work out there. High-quality content always wins. Ensure a seamless customer experience, focus on SEO and watch as your results rise.

Want to know more? Reach out to our team to chat about all things digital.