SEO Trends to Keep Up With in 2023.
As the world becomes increasingly digitised, companies are turning to the internet to reach a wider audience - and in a variety of ways. However, with so many websites and businesses competing for attention online, it can be challenging to stand out from the crowd. This is where SEO comes in.
Any SEO strategy worth its salt must be built on a foundation of good, quality content. This has always been the case, and it will continue to be so in the years to come. After all, what business wants to lay low and be undiscovered in the digital landscape…ah, none. But keywords aren’t the only answer anymore. Here are five SEO trends to keep up with in 2023.
1. Social media SEO will become more popular:
As social media usage continues to grow, so does the importance of social media SEO. This is relatively new in the social space - so it may take some businesses a while to get up to scratch. Basically, to reach your target audience (where they are spending much of their time), it is essential to have a strong social media presence. This means you need to optimise your profiles and content for each platform to ensure that potential customers are finding you. How? Read our blog on social media SEO to learn more in-depth about the ins and outs.
2. Voice search will continue to grow in popularity:
Voice search is a growing trend that is here to stay. More and more people are using voice assistants such as Siri and Alexa to search for information online. This means that businesses need to optimise their content to be recognized by voice search and found by potential customers.
3. Mobile-first indexing will become the norm:
With over half of all web traffic now coming from mobile devices, it is essential for businesses to have a mobile-friendly website. Google has already started moving towards a ‘mobile-first index’, which means that they will favor websites that are optimised for mobile over those that are not. This trend is only going to continue in the coming year, so it is important for businesses to make sure their site is ready for it.
4. Visual search will take off:
As visual search technology continues to improve, we expect this trend to take off in a big way in the coming year. With platforms like Pinterest and Google Images becoming more popular, businesses need to make sure their visuals are optimised for search to be found by their potential customers.
Optimise for visual search by:
1. Using high-res photos
2. Uploading multiple images
3. Adding alt text & descriptions
4. Using the correct file size
5. Social media will remain key to businesses growth and success
Social media platforms such as Facebook, TikTok, Twitter and Instagram will remain key players in the world of online marketing in 2023. Businesses will need to ensure they have a strong presence on these platforms to reach their target audiences.