Are Facebook Ads Worth It for a Small Business

Are Facebook Ads Worth It for a Small Business?

Running a small business is no small feat. We know because we do it daily – just like you. We know there are many ways to market a small business and some of them are 100% free. But there’s something else that we know: how valuable Facebook ads can be for a small business. Here’s why you should revisit your Facebook ads plan tout suite.

What exactly are Facebook Ads?

Facebook ads are the sponsored posts and videos you see across your social feeds. This includes Facebook, Instagram and any of their partner apps and services. Ads can appear in the news feed, while watching stories, in the explore section and many more areas.

Oh, so it’s like a boosted post!

So close, yet so far. Facebook ads is not just boosting a post. Boosted posts are awesome for building awareness and gaining new followers – but they aren’t a full advertising strategy. Facebook ads are about targeting a specific audience and designing eye-catching messages just for them.

Okay, but do Facebook ads work for small businesses?

You know that as a digital agency, our answer is a big fat yes – Facebook ads are worth it for small businesses. But, we also want to tell you why we believe they work so well.

In our social media trends blog, we mentioned that organic posts reach around 5% of your audience. You can (and should) use hashtags to help categorise your posts and increase this reach; but in the end, views are not guaranteed. The reason for this drop is not that social media is becoming less effective, it’s becoming more competitive. There are so many brands, influencers and individuals on the platforms that you might need to spend a little money to cut through all the noise.

Which brings us to the biggest benefit of social media advertising: super-defined audience targeting. You can find your ideal audience based on their location, age group, interests and many other categories. When you get the audience targeting and ad messaging just right; you won’t waste a cent on people who don’t care about your business. Does that mean every single one of them will invest? No. But it does mean you can make waves with small budgets and over time, refine your strategy so that the majority DO invest.

The one mistake we see too often

There’s a simple mistake that many small businesses make with social media ads. They spend all their time and effort on great ads but forget about their organic presence. Imagine someone sees your ad and visits your profile to learn more. When they see that you’re not active – they may question how legitimate you are. Make sure your organic social posting and advertising work together to present an enticing offer for visitors.

Perk up your social advertising with Daily Digital

 Like a hot cup of coffee in the morning, the right social media ads can wake up your audience. They can bring new customers and revenue to your business. And they can make your life easier. They’ll only be able to do all this if they’re setup properly from the start. Worried you won’t know what to do? Ask us about social media advertising plans.