Common Keyword Targeting Mistakes You’re Making With Your SEO Campaign.

All great SEO campaigns start with keyword targeting, but, it’s not always that simple. Content is vital when it comes to online marketing. Whether you're running a paid or organic campaign. Maybe blogs are your main focus? Whatever the campaign, we’re here to help. 

To begin, let’s talk about what keyword targeting is.

The overall aim of keyword targeting is to achieve a top listing in the search engines. Keyword targeting focuses on using keywords that are relevant to your product or service in both your website copy and ad copy. By using these keywords that your target audience is searching for throughout your content, you’re more likely to rank and be seen. Keyword targeting will help you to increase the eyes on your website traffic and turn leads into sales. Get the gist?

Here are common keyword-targeting mistakes you’re likely making, with tips to help you improve.👇🏼

#1. You’re not starting with keyword research

All good Search Engine Optimisation campaigns start with keyword research. You need to know which search terms and phrases your audience is searching for. Keyword research will help you to pinpoint which words you should use and which you should avoid. Keyword research is the foundation of SEO. Once you’ve got the green light on where you should shift your focus  - it’s time to implement! Start wiggling those words into your content. Selecting the right keywords will be your ticket to success. It’ll help you gain more traffic on your website, but it will get you more leads and make you more money. Picking the wrong keywords won’t. 

#2. You’re not focusing on the why.

This is the most common mistake that business owners make when it comes to keyword targeting. Think to yourself: why are people searching for a specific word? Do they have a want? A need? What is theirs why? 

 Thinking about the user's search intent will help you to niche down. 

  • What are the user's intentions?

  • What are their reasonings for searching for your business or product?

  • Will they search for short or long-tail keywords?

Your intent must align with your audience.

#3. You’re not solving your target audience's problem

People turn to Google for answers. If you aren’t providing your target audience with the content that their searching for, you simply aren’t going to rank. 🤷‍♀️ To gain traffic online, you must be willing to solve a problem for your target audience. This will help you build organic website traffic (everybody wants). Highlighting your audience's pain points and providing them with a solution will work in your favour. Make it your aim to create content that your target audience cares about. 

#4. You’re not using keyword research tools to help you

This is a big one. We’re not all keyword strategists around here! Some of us need a little assistance, which is why you should reach for the resources around you. SEMRush is a great “all-in-one tool for improving online visibility and discovering marketing insights.” (SEMRush) You can use SEMRush to find out about search volume and analyse which keywords your competitors are using. SEMRush allows you to dive deep and analyse everything you need to know about a keyword. With millions of keyword suggestions, and we mean millions, you can uplift your SEO game massively. 💪🏼Whether you want to research low competition vs high competition keywords? Or monitor the rankings of your site and your competitors? SEM Rush will be sure to help. 🙌

We’ve only touched the surface on keyword targeting here today, and there is still so much to unpack.

Want to know more? Reach out to our team to chat about how we can help you rank higher on the search engines with the help of a Search Engine Optimisation Campaign. 

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