The Importance of High-Quality Website Images.

Are you in the midst of starting a new website, but when it comes to the imagery you don’t know where to begin? Or maybe you’re thinking about giving your website a revamp? Whatever it may be, you’re going to want to listen up! Did you know that high-quality images have the power to make, break and shape your business?

It’s true, having high-quality images on your website has become more crucial now, more than ever. If you’re looking to boost your conversion rates and improve your overall SEO rankings, you will want to improve your website’s image quality. High-quality images will allow users visiting your website to make informed decisions about your business. People want to know why they should invest their time and money into you. High-quality images tell the user you know your sh*t and that you’re the real deal. Here's why high-quality website images are a must on your website.

You want sharpness

Did you know crisp, clear images will immediately increase your overall website credibility? It’s true. Sharp images will entice users to stay on your website for a bit longer… but it’ll also make them trust you. Skewed photos won’t do your website any favours. It’ll scare your preferred audience away, and we certainly don’t want that.

Think about it, have you ever stayed on a website that was filled with pixelated images? Most probably not. We know you got out of there quick smart. That’s because you want to look at something clear. You want to look at something sharp, and you want to look at something premium. People want to look at nice things. 

You want relevance

Have you ever stumbled up on a website and noticed that the photos are irrelevant to the brand? And you’re just sitting there wondering where you’ve ended up? Images without relevance leave the user feeling.. 🤷‍♀️ confused, thinking, “how did I get here?” Make it your mission to take some quality, well-thought-out images that have meaning behind them. You know, images that look like they’re supposed to be there. 

You want speed 

If you want to bump people off your website, large images will be sure to do it. 🤷‍♀️ Large images do nothing but slow your website down. You need a fast-loading website to keep people interested. What’s the point in building a website if all it's going to do is bump people off? Say goodbye to high bounce rates with the help of website-friendly images. Increased speed means more views and more click-throughs. 🙌

You want to rank higher on the search engines 📈

Do you need help improving your indexing? Images are a great way to do it. Did you know you can add Alt Text or Descriptions of your desired image to enhance your overall SEO? This means you have a better chance of climbing up the Google ladder. 🪜

You want boosted conversion rates

Images have the power to boost your conversion rates. This is because images allow you to communicate more clearly with your audience. This will help you to build long-lasting customer relationships.  People are visual creatures who have low attention spans. If you want to grab your audience’s attention and hold it, you will have to put in the groundwork. 

The overall why

Your images should aim to build a connection with your target audience.

Images should represent who you are and what you stand for. You can create fun images using your brand colours and even use props that relate to your brand. It’s important to include images of you and your team to help build credibility and harvest an emotional connection. Images of your team will add more life to your website - instead of relying on stock images with zero substance. The goal is to make an impact. People love a story, so aim to share more about you and your why. High-quality images will help you to make a long-lasting first impression. Use high-quality images to bring your brand to life!  After all, you want everyone to leave your website feeling like a raving fan. Do yourself a favour and make a plan to create images that are a true reflection of you! 

Want to know more? Reach out to our team to chat about how we can help you rank higher on the search engines with the help of a Search Engine Optimisation Campaign. 

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