Facebook Stats from 2022.
Are you using Facebook for your business but wondering “is it still worth it?” Today we’re giving you the inside scoop on who’s using Facebook, how often they use it, and if ads are worth your time. Let’s get into it.
Facebook has 2.93 billion monthly active users
This means that on average, about 36.9% of people on earth use the platform monthly. However, due to the age limit of 13 years of age - these statistics are likely to be higher than the figures suggest. (source)
2. People admit to checking Facebook multiple times throughout the day
That’s right, in fact, according to Sprout Social “70% of Facebook users claim that they visit the site daily, with 49% checking the platform “several times per day.” (source). This data shows that Facebook is very much alive and isn’t dying off as some people may think. If you don’t think your audience is on Facebook - we’re telling you that they are. In fact, the average user is spending 33 minutes per day on the app.
3. Facebook is still the top platform, by a long shot
You thought Instagram was the head honcho right? Wrong. Facebook has been the top dog for years running, and stats aren’t showing us that they feel like slowing down anytime soon.
4. Facebook's most active users are between the ages of 25 & 34 years of age.
Shocker right - we know you thought the majority of Facebooks users were in the ‘babyboomer’ demographic - but it simply isn’t the case. 26.4% of the platform's users are millennials. With 36% of users making up an audience of 45 or older.
5. If you’re wondering if your business can benefit from having a presence on Facebook - the answer is yes.
Most definitely! Facebook is a fantastic place to market your business and sell your products. There are over millions of active advertisers on Facebook currently, yes we do mean millions. If you’re wanting to grow your business, and increase your sales and market share - then what are you waiting for?! Jump on the bandwagon and get advertising.
If you’re new to the world of social media and paid advertising, then hand it over to us. We specialise in paid social media advertising including Facebook Ads and are getting some incredible results for our clients. We’d love to help launch your business to reach its full potential.
At Daily Digital we take the time to understand your brand. We’re a bunch of talented marketers who know how to speak directly to your target audience. Ultimately it’s about creating engaging ads to connect with your ideal customer, to achieve the best result.