How to Choose the Right Social Platform for Your Biz.
Are you a biz owner who’s yet to enter the world of social media? We know it can seem a little overwhelming…or a lotta. 🤷♀️ There are a few things to consider when selecting the right platform for you and your business. You want to make sure that whatever platform you select will be easy for you to manage, and will help you achieve your ultimate end goal. If this all seems a little too much - we can help to break it down for you. Today we’re delving into Facebook, Instagram and TikTok for business, you know, all the good stuff. With the hopes of making your decision a little easier! 🧡
Start with your audience
This is undoubtedly the most important factor to consider when choosing a social platform for your business. Nothing else matters, truly. If your audience isn’t actively using a social channel - then you shouldn’t be using it for your biz. That’s just like turning up to an event an hour early when you know no one else is going to be there…pointless. 🤷♀️ If you know your audience is on TikTok, then you need to be on TikTok. If you aren’t where your audience is, you’ll lose all chances of building a relationship with them. Why? Because they can’t see you. It’s a pretty simple formula really, be where your audience is and don’t be where they aren’t.
Consider what you’re offering
Are you selling a product or a service to your target consumer? Whatever it may be, you need to cater to that audience. Your brand personality and business type should ultimately influence your platform selection. Visual businesses with beautiful imagery like photographers or graphic designers would be silly to stay clear of Instagram. Just like B2B businesses would be selling themselves short by avoiding LinkedIn. Your business offering will help you determine the platforms you should consider selecting.
Research what your competitors are doing
Create a list of your top 5 competitors and have a brainstorming session on what they’re doing online. Are they active on the gram, or posting on Facebook? Are they hosting giveaways? What’s their engagement like? Are people commenting on their posts? Sharing them? Whatever is happening with their audience is likely to replicate with yours. Do your best to understand the different platforms and their uses, and follow suit.
Facebook for business
A Facebook for Business page can help you to create digital word of mouth for your business. It’s a great tool to keep your audience informed about what you're offering. Facebook ad options allow you to apply detailed targeting to reach your desired audience. “But no one’s on Facebook anymore”...ah, wrong. 🙅♀️ We’re here to tell you that your audience is on Facebook. That’s because at least 79% of users on the world's 10 top social platforms are also on Facebook. Facebook is still the most popular social network by a long shot and it doesn’t look like it’s going anywhere anytime soon. Use Facebook if you’re wanting the ability to reach more people, build brand loyalty and spy on your competitors. You’ll most commonly find millennials and baby boomers here.
Instagram for business
We love Instagram here at Daily Digital and in our eyes, it’s the most fun social platform. 🤷♀️ But each to their own. Instagram is that place to be if you’re looking to engage with your audience. Instagram is a visual platform that emphasises quality photo and video sharing. You can scroll through an Instagram feed like a magazine and make it as aesthetic as you please! If you’re wanting to raise brand awareness you can most definitely do it with the help of Instagram. You can use Instagram to reach new audiences and even create a shoppable Instagram feed. You can also use the gram to humanise your brand or product with the power of influencing. Instagram is the place to be if you’re wanting to speak to millennials and the Gen Z demographic.
TikTok for business
If you’re looking to entertain a Gen Z audience - TikTok is the place for you. TikTok allows you to get creative and have fun with short videos with trending sounds. TikTok’s algorithm is weirdly accurate, meaning you’re likely to land in front of your ideal customer. Your business has the opportunity to be exposed to a multitude of users via the For You Page. If you’re not afraid to get behind the camera and get a little humorous, TikTok is definitely a platform worth considering. But it’s not all fun and games, TikTok is also great for creating serious, captivating and educational content. TikTok has also recently increased its video length to up to 10 minutes long. Giving creators the opportunity to speak and delve into the ins and outs of their businesses. 👏🏼
How to decide
The ultimate goal is to be actively posting on a platform where you can remain consistent. All the while, being placed in front of your ideal customer. Each platform is different and has the opportunity to place you in front of new demographics. Whatever platform is easiest for you to adopt into your weekly routine, the better. If you don’t have the time to post? Then maybe it’s time to outsource. Uh-hmm…Hiii we can help! 🙋♀️ Think about your products, services and brand personality and this will help you with your channel selection.