How Blogging Can Help With Your Search Engine Optimisation.

7 Sept

Blogging is a content marketing strategy that is very effective when it comes to attracting new leads. If done correctly, your blogging efforts will drive more traffic to your website and improve your SEO. It will also help you to establish yourself as an authority. Here’s why you should consider using blogs as a part of your content marketing strategy. 👇🏼

It gives your brand a voice.

Blogging is a great way for you to share your thoughts and opinions with your audience. Opinions help to give your brand life and flavour. Sprinkled throughout, your opinion will make your communication more interesting and compelling. With a blog post, you have more room to write and cover in-depth topics. Blogs allow you to voice your brand's values and share your personality which will give your audience a reason to follow you.

Blogging helps to drive traffic to your website and improve your overall website SEO.

By curating engaging, click-worthy content you can help to drive traffic to your website. How? It’s simple. With each new, published blog post - you have a new opportunity to show up on the search engine results page (SERP). This means you can drive traffic to your website with organic search. Blogging is good for SEO because it helps with several things that are important for ranking. By regularly updating your blog with high-quality, unstoppable content – you give your audience a reason to click through. By answering common burning questions with an in-depth blog, you improve your overall website positioning and performance. Keywords will be your BFF and will help you to sit in a prime Google position.

Blogging helps with internal linking.

Another benefit of blogging is that you are able to link from one page on your website to another with ease. These links make it easy for your audience to land on other interesting pages on your website. Internal links help your reader, but they also help you. You can direct them to a product page, or to another blog on your website that gives them value. All the while, you’re gaining more traffic and time spent on your website. It’s a win-win! Try not to over-link, as this can become too sales-y or spam-like. A general rule of thumb to follow is to post three-four internal links on a page.

It helps you to establish authority.

If you’re wanting to gain some authority online - a blog is a great way to do it. By regularly sharing content within your niche that adds value, you position yourself as a business of authority. With high-quality content that educates, you can establish yourself as a voice that’s worth listening to. People will begin to turn to you as they view you as an expert in your field. Or, they will begin to view your business website as a place to go for information.

It helps you to generate shareable social media content.

Yes! This is another reason why blogs are so useful. Every new blog post on your website has the ability to be shared across multiple social media platforms. This is helpful if you’re aiming to be more active across your social media. Your blog link can be shared across socials as a post, a story, in an EDM and much more. You can also turn to your blogs for content repurposing – and can create a new graphic post to be shared across social channels.

Want to know more? Reach out to our team to chat about how we can help you rank higher on the search engines with the help of a Search Engine Optimisation Campaign.