How to Get More Likes on Insta in 2023.

People are wondering if likes still matter in 2023. We’re here to tell you that they most definitely do! Likes signal to the algorithm whether to boost your post up the feed to others or to keep hiding…and we certainly don’t want that. With the help of these useful tips, you should happily see an increase in your Instagram likes. 👇🏼

 

Post more user-generated content

If you’ve got people making content about your brand without you asking for it… post it! How epic is it they’ve spent the time and effort to create content for your business with no strings attached? We think that's pretty cool! Not only does user-generated content increase brand awareness, but it also builds trust for those who’re interested in testing out your product or service.

Say yes to Reels

Reels are great as they allow you to share a deeper insight about your brand, in a fun and digestible way. Let’s face it, Reels are dominating right now. Think about the time you spend on the Instagram app. You can expect to see Reels showing in your feed over static posts. This is because the algorithm loves Reels! By using trending audio and using relevant hashtags, you are likely to reach a much larger audience than with a static post.   

Say yes to memes

Don’t fear memes either. Memes are great, they allow you to show a fun and not-so-serious side to your brand that your audience is dying to see. Make your audience laugh and you're guaranteed a like in return.

Write compelling captions & use alt text

If you’re wanting more likes on your content, start with your caption. Sure an image can tell a thousand words, but your caption allows you to delve even deeper; this is where you can really connect with your audience. Also, by writing a descriptive caption - you take up more space on the newsfeed, which means that users are more likely to stop and see your post.

Another important feature is the alt text feature. The algorithm can understand alt text a whole lot better than an image. Simply click the three dots on the right-hand corner of your post to add alt text. (This is where you will describe the contents of your image).

We’re sure an image will attract your ideal customer, but a caption will compel them to stay.

Use the right hashtags

Hashtags can really help you to accelerate your engagement. Do your best to use hashtags regularly and choose keywords that are relevant to your content. Hashtags will help you to get more eyes on your content, leading to more likes. For more on hashtags read our blog Are Hashtags a Thing of the Past?

Share posts to your Story

Whenever you’ve recently shared a new post to your profile, it's a good idea to then share it to your story as well. Sometimes this works well when you realise your post isn’t getting as many likes as you hoped, so bump it up the feed and show it to those who might’ve missed it. If you don’t want to give away all the content - cover it up with a fun “new post” sticker! Whenever you’ve recently shared a new post to your profile, it's a good idea to then share it to your story as well. Sometimes this works well when you realise your post isn’t getting as many likes as you hoped, so bump it up the feed and show it to those who might’ve missed it. If you don’t want to give away all the content - cover it up with a fun “new post” sticker!

Post content at the right time

Believe it or not but there actually are times that you should avoid posting on the gram. Like late at night, in the middle of the night, or right at the crack of dawn. You want to make sure that you’re posting when your audience is most active online so that they can see your content and give it the love that it deserves. To find out when is the most optimal time for your brand to be posting - check your insights to see when your audience is most active. Then post during those hours, and watch your engagement improve! Or aim to post just before peak hours so that your post doesn’t get lost when everyone else is posting.

Need help upping your likes? Instagram is our bread and butter. With well-crafted content and deeper insights about your audience, we can help to grow your engagement. We can help you get results that look like this 📈, not like this. ↙️

Daily Digital is a boutique digital marketing agency that helps you be seen by all the right people, in all the right places. Get in touch with us to discuss your next digital strategy.

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