Is PPC Worth It for a Small Business?
Does PPC work for small businesses? We know it does. But, you can’t just launch any old ad. You need to play it smart. Here’s our quick guide to PPC – including three benefits and three traps to avoid.
What is PPC?
PPC stands for pay per click. It’s a type of online advertising where you pay each time a person clicks on your ad. It covers all kinds of paid advertising like search engines, social media, mobile apps and website banners. The most popular types are Google Ads and social media advertising.
Psst…we manage both at Daily Digital. Ask us how!
How much should you spend?
We wish we had a simple answer for you, but your budget depends on your business. To give you a basic estimate: each click costs $1-2 on Google Ads and $0.50-$1 for Facebook and Instagram. If you want lots of clicks, you might need to spend more. If you have a lower competition industry, maybe you can get away with less. When you run your ads for a while and make them more specific, you can often lower the costs.
Is PPC worth it for small businesses?
Alright, time for the question of the day: is PPC worth it? Yes. Seriously though, it is. Here’s three reasons we rate PPC advertising.
1. Results are fast
Your ads start working hard from the moment they launch. If what you’ve built is relevant, and high-quality – you can expect results within hours.
2. Get great data
PPC data allows you to get a snapshot of your ideal customer. You can see which demographics respond to your ads and understand who really wants what you have to offer.
3. Build up brand awareness
People who haven’t heard of you, can’t buy from you. PPC is a shortcut to brand awareness putting you in front of so many new audiences.
3 traps to avoid
With every digital marketing strategy, there are traps to avoid. Here are three troubles that we’ve seen tank even the best laid PPC plans.
1. A confusing website
Ads send people to your website, which means you still need to convert them to a customer. If your site is unclear or not engaging enough – you’ve lost them.
2. Trying to be cheap
Repeat after us: cost-effective is better than cheap. Picking the cheapest option can backfire. It may be cheap because no-one is looking at it. The sweet spot is finding the most affordable bids for your budget.
3. Seasonal bidding
At certain times of year, PPC budgets get blown out. We’re talking Christmas, Mother’s Day and any other moments when the advertising room is full to the brim. Unless you have a seasonal only business, avoid these excessively expensive times of year.
Follow our lead to the land of PPC
As experts in Google Ads and social media advertising, we’ll be happy to help you kick some PPC goals! We’re not about cookie-cutter advertising; we like to break the mould. Get started with an initial consultation.
