How to Increase Your Visibility on Google
So, you want to be seen on Google? Take a seat, settle in. We’re going to tell you how to do it. Not with technical jargon or hard to follow techniques. But with a simple breakdown of the three most useful strategies for boosting your visibility on Google – SEO, Google My Business and PPC. Let’s get into it, shall we?
1. Show it off with SEO
What used to be a growing trend, is now a necessity for any self-respecting digital business. But what on earth is SEO? SEO stands for Search Engine Optimisation. It’s a process of tweaking your website to make it more appealing to search engines. If you do it well, your rankings improve – and so does your visibility.
When an SEO expert is given the keys to your site, there are a few things they start to do. Some of the key ingredients for a great SEO strategy are:
· Testing the site speed: people don’t like to wait, give them the goods ASAP
· Nailing a keyword strategy: including long-tail keywords for a robust ranking rhythm
· Caressing your content: either with fresh pages or updates to what you have on site
· Making you mobile-friendly: because who even uses desktop anymore?
Once everything is launched, your expert will keep monitoring the site for improvements and changes. Over the long-term, a successful SEO campaign is sure to increase your visibility on Google.
2. Give it up for Google My Business
Technically, this is a subcategory of SEO – but we promised you no jargon. So, to keep it simple, if you have a brick and mortar business; grab yourself a Google My Business. These directory listings tell Google exactly where you are, which helps you rank in any relevant location searches. It also opens up a whole new type of search: you can now appear on Google Maps.
The final piece of the Google My Business puzzle is the reviews. When you build a treasure trove of good reviews, your trust with search engines goes through the roof. Repeat after us: high trust = high visibility.
3. Parting the search engine sea with PPC
There’s one more method available to you, and it’s the only sure-fire way to get visibility fast with Google. PPC advertising allows you to pay for the top spot in search results. When you launch relevant, high-quality ads; you’re practically guaranteed eyes on the prize within hours. Depending on how competitive your keywords are, this may require a decent budget. But rest-assured, we’re all about cost-effective campaigns – not draining bank accounts.
Psst…we wrote all about why PPC is totally worth it for small businesses on the blog.
We’ll help you be seen in all the right places
Getting noticed on Google is one thing, getting the kind of attention you crave (hint: from your ideal customer) is a whole other game. Daily Digital is a boutique digital marketing agency that helps you be seen by all the right people, in all the right places. Get in touch with us to discuss your next digital strategy.
