4 Tips To Help Small Businesses Increase Their Online Presence
Are you a small business owner who doesn’t know where to start when it comes to building an online presence? Not to worry, we’ve all been there 🙋 Today we’re sharing our top four tips to get your small biz humming online.
Tip number one: Build a captivating website
We believe that every business should first begin building an online presence by putting their time and energy into creating a killer website.
This means:
Invest in your design
Invest in your copy
Make it user-friendly
First impressions count. Your website is the capstone for your business that signals to your audience about who you are and what you’re about.
By working with a professional to build your dream website, you create something that is authentically you, and this will help you to attract your dream clients/customers who align with your brand.
If you’re looking for something cost-effective, we recommend using a free online website builder like Squarespace, Shopify or Wix.com.
We love Squarespace here at Daily Digital. Squarespace has thousands of templates available that are free to use. If you are wanting to create something that's more premiere, then invest in a paid template from a digital creator. The Big Cat Creative creates some beautiful templates and they can even install it for you if you’re needing help. How cool is that? It’s all about choosing the best option that works for your business and working smarter, not harder.
Tip number two: Create a social media strategy
Have you ever heard of a business that’s made it online without a social media strategy? We hate to break it to you but news flash, that isn’t gonna happen.
If you’re wanting to make it in the digital space, you’re going to have to have a plan of attack to put into action.
But how?
First, we recommend choosing a couple of platforms that you enjoy and that you know you can commit to.
BUT. simply posting just isn’t going to cut it. You need to put some thought behind your posting. By creating a clear plan of attack to put into action, you’ll set your biz up for success.
Maybe you decide you want to post on Instagram 3 times per week. You may decide you want to post a meme on Mondays, an educational post on Wednesdays, and an interactive post on Fridays?
Having a structure is important. That’s why if you’re struggling to get going, we recommend working with an agency that offers social media management (hi 🙋♀️) to help you stand out and get your small biz off the ground. At Daily Digital we understand the importance of keeping your content fresh, creative and authentically you. By using on-brand messaging we can help bring your brand to life.
Tip number three: Paid ads
In a sea full of businesses it can be hard to stand out. That’s why investing in paid ads can help you grow your visibility and get noticed by potential customers.
As mentioned in our social media trends blog, organic posts will only reach around 5% of your audience… Yup, that’s not a lot. Paid ads, on the other hand, will bring you fast results that organic posting simply can’t, for as little as $10 a day. You can expect some steady growth, enticing potential customers to click through to where you want them to go.
Not only will paid ads get more hot leads through your door, but they will also increase your online sales, website site traffic, page likes, follows and help make your brand more visible.
Tip number four: Invest in SEO
If you're looking to stand out, investing in your SEO is the way to go. Search Engine Optimization (SEO) will help your business rank higher in search engine results (aka - on Google). Most people in the 21st century look to Google to find business, products or services near them, and if they don’t then they must be living under a rock.
SEO is all about bringing new customers to your business. Building a strong SEO presence is crucial to succeeding and growing in the online world. By filtering through keywords, you’ll help your brand gain more exposure, to ensure that your business is seen in all of the right places.
If you need an SEO campaign that’s strategically thought-out, then you’re in the right place; we’d love to help.
We’ll help you be seen in all the right places
Getting noticed on Google is one thing, getting the kind of attention you crave (hint: from your ideal customer) is a whole other ball game. Daily Digital is a boutique digital marketing agency that helps you be seen by all the right people, in all the right places. Get in touch with us to discuss your next digital strategy.
