5 Benefits to Social Media Advertising
Depending who you ask; social media marketing is either the angel or devil on your shoulder. We think it’s all about how you use it. We know many small businesses have had great success building their brand on social media – and advertising is a key piece of that puzzle.
Here are the 5 benefits to social media advertising for businesses both big and small.
Get more site traffic
Social media is like a bar – it’s a relaxed setting where you meet new people and have a friendly chat. Your website is where the action happens. Social media ads allow you to lead potential customers to that next step. They include external links (without using #linkinbio) and can help increase website traffic. Getting more users to your site is good for brand awareness and may even have some benefits for your SEO.
Meet your audience
Marketing pros like to talk about data-driven decisions a lot. Well, this is what they mean. One of the biggest benefits to running social media ads is the data and insights. Ads offer you valuable demographic and interest info from your target audiences, which in turn helps you run personalised marketing campaigns that get them to click.
Scalable budgets
Unlike buying a billboard or running a radio ad – there’s no defined cost with social media ads. You can scale your budgets up and down as needed to suit your business goals. Many small businesses have great success starting with small budgets for social media marketing. As they grow, they can scale this to target new audiences or perhaps run separate, more personalised campaigns.
Reel in new leads
Why does any business pay for ad space? Because they have a product or service they want to sell. Leads are the golden ticket and social media marketing is an effective way to reel them in. According to GWI’s consumer snapshot, 18% of Australians follow brands they would consider purchasing from on social media. So, even ads that reel in followers have the potential to grow into leads.
Retargeting #FTW
Hot tip: most customers won’t invest with your business the first time they meet you. That’s why you need to use the marketing funnel to reach them more than once. Part of this strategy can be retargeting ads. Social media ads allow you to retarget customers who visited your website so that you stay top of mind after that first meet and greet. Remember, your second ad should be much more convincing – now that they know who you are, they need to understand the benefits of choosing your brand.
Master social media ads with Daily Digital
We like to keep it short and sweet at Daily Digital, so we’ve just given our top 5 benefits of social media marketing. But, there’s plenty more to uncover! When you want to talk social media ads in an easy, relatable way – send us a message. Simply send an email, fill in our contact form or give us a call. We can’t wait to hear from you.
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