5 Ways To Make It In The Digital Space
The digital space can be tricky to navigate as a small business owner, you’re already juggling so many tasks and the online world can seem so overwhelming. So, we’re giving you the rundown on how to make it in the digital space.
Ensure That Your Website’s Mobile-Friendly 🤳
So you’ve got a website - tick! But..it’s not mobile friendly? *Houston we have a problem*
With so many people on their mobiles, it's super important that you ensure you have a mobile-friendly website. This means that your website is easy to view and navigate on a mobile phone, iPad and tablet. You want to make sure that every visitor to your website has a positive experience; and leaves a raving fan.
By improving the user experience and functionality of your website, you increase your chances of making a sale and building lifelong relationships with your customers. Ultimately, with a mobile-friendly website, you’ll improve your brand identity and will boost leads to you, rather than your competitors.
Collect Customer Reviews
⭐️⭐️It’s true that people trust online reviews just as much as personal recommendations.⭐️⭐️
All business owners, small and large want to boost customer loyalty towards their brand, right? Customer reviews are a great way to do this!
People are more likely to be hesitant when purchasing a product or working with a brand if they don’t have visible positive reviews online.
If you don’t have any reviews on your website or Facebook currently, we strongly encourage you to ask for a review or feedback moving forward. If you can document most interactions with customers and show them the amazing things that you’re capable of, you’ll strengthen your ability to build and maintain customer relationships, and your brand identity!
Keep an Active Online Presence
Keeping active online is crucial if you want to make an impact online instead of fading into the distance. With regular posting, customers can learn about who you are as a company and engage with your brand on a more personal level. By keeping active, you step ahead of competitors who aren’t posting as regularly and remain top of mind.
“But how do I stay active?!”
We recommend planning your posts in advance and scheduling them using the Meta (Facebook) Business Suite. This takes the pressure off you in the long haul, you can sleep easy knowing that you’ve got posts lined up and ready to go! 🙌
If you’re having trouble thinking about what to post, why not have a post each week to introduce the members of your team! You could have a ‘Monday Mantra’ or ‘Friday Feeling’ post, post a fact or meme, or even about upcoming events within the month.
Local SEO
Yip, we’ll say it again - say hello to SEO! 👋
By tweaking your website by using keywords, the search engines will love you for it and you’ll be more likely to rise to the top of the search engines (aka Google). The Google My Business directory listing is another key that you wanna unlock - this will tell Google exactly where you are, and people in your area exactly where you’re located with your number.
This means customers will find you easily, and it will also help you to rank high up in any relevant location searches.
We hope these tips have helped give you some fresh ideas on how to keep active!
If you’re still feeling overwhelmed by the social media world - give us a shout. Here at Daily Digital we live and breathe social media and SEO, and we can help you keep active, and build your online presence on the daily.