5 Benefits to Social Media Posting
To post or not to post: that’s not the question anymore. Most small business owners know that social media posting is worth the effort. They know that social media marketing can help their brand to grow. But, what are the main benefits to a regular posting schedule?
Here are our top 5 benefits to consistent social media posting.
Build a reputable brand
Branding and business go together like peanut butter and jelly in 2022. You can have them on their own, but they’re far sweeter together. Social media is the ultimate brand tool. You can use social posting to humanise your business, show off your personality and share your values. Just a small effort – such as posting each week – allows you to build customer loyalty. Small businesses in particular reap the benefits of using social media for their brand. It’s a cost-effective channel since profiles are free, plus it reaches people in a time and place that they want to hear from you.
Stuck on what to post? Check out our social media post ideas for 2022.
Amplify your website content
Every small business owner and their dog are creating amazing content these days. But it can’t perform on its own. Social media posting helps you to amplify website pages, blogs and other content you create so that it can do its job of entertaining and educating your audience. This is what marketing pros mean when they talk about multi-channel campaigns; using digital channels together in order to maximise reach online.
Boost brand visibility
It’s the most basic principle of marketing: people who don’t know about your brand, won’t invest in it. Brand visibility and awareness is the first step for any venture. Social media marketing helps you reach thousands of potential customers in any location and at any time of day. When it comes to posting, you need to have a strong hashtag strategy which helps increase your visibility with new accounts.
Interact with your customers
The social part of social media is possibly the biggest benefit of all. Social media profiles give you a back and forth line to your customers. You can learn more about their wants and needs, get feedback on your business and offer them a relationship – rather than only a business transaction.
It might help your SEO
This one has been swirling the rumour mills for a while, and Google remains seriously tight-lipped. But, most marketing experts agree that there’s some link between strong social profiles and better SEO results. It might have to do with the fact your social profiles link to your website. So, the better your social profiles are – the stronger that backlink becomes (a great sign for SEO).
Let’s start reaping those benefits
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