What Is On-Page SEO?
Are you a business owner who’s wanting to get better results on Google? Then you should think about investing in your On-Page SEO. Don’t know much about it? Read on to learn more!
So what is On-page SEO?
On-page SEO is the practice of optimising single pages on your website to help you to rank higher and grow your traffic in the search engines. The higher you’ll rank in search, the more traffic, conversions, and revenue your business can make. Even better, on-page SEO will improve your user’s experience if done correctly. 💁♀️
On-page SEO is the process of carefully selecting keywords for your on-page website content. By carefully crafting and writing copy that is uniquely yours and using keywords, media and links, this will help determine how well your website will rank on Google.
First, let’s discuss Title Tags & Descriptions.
Title Tags
Title tags (or Meta Tags) are a very important on-page SEO factor — specifically page titles. This is important as every web page must have a title tag that appears in search results/engines as a headline.
Title tags can be as long as 65 characters - so you should take full advantage of utilising every word and use all the copywriting skills techniques you have to entice people to click on your result. Make sure your keyword is toward the front of the title for optimal results.
Meta Descriptions
The meta description is a short summary of the page that appears under the title on search results. Both title tags and meta descriptions are important to help search engines and users understand the purpose of the page.
Conversion Tracking
Learn how to best optimise the pages of your website by tracking your audience insights and conversions monthly. Use a programme like Google Analytics to measure the success of your web pages. View and measure your most popular web pages month on month and view which links your audiences are clicking on and visiting the most. With monthly analytical reports, you’ll be able to measure trends and continue to follow what's working and stop following what’s not.
Other ways to help you rank 👇
Craft engaging copy that is thought out and easy to understand
Keep your paragraphs short
Use descriptive headings
Is your copy free of grammatical errors and well written? Hi Grammarly.com 🙋♀️
Use a font that’s easy to read such as Arial or Open Sans
Make things easy to digest by using bullet points - see what we did there
Are you using unique images and graphics? Use ‘png’ for high-quality files
Make sure you use appropriately sized images to improve the website loading speed
Make sure your website is mobile-friendly - don’t ask, just do. 💁♀️
Know where your target audience is located - for example, if you are based in NZ but you’re wanting your Australian audience to view the posts first thing in the morning, alter the time to suit.
Does your web page have internal links?
It’s time to link up, baby.
Internal links are super important to help you rank other important pages on your website.
Paired with some killer anchor text, internal links let Google know what pages on your site are most important, and what they’re all about. Keep in mind, that all internal links should serve a purpose and help the user in some way.
Lastly, let’s talk about URLs
Lengthy URLs are a thing of the past. Cut down your URL so that it’s easy to remember and easy to share with others. Shorter URLs are easier to share and are much more appealing.
So that’s the run-down on On-Page SEO. Ultimately, it's all about knowing your audience and crafting that well thought out, crème de la crème content that sets you apart. If the thought of on-page SEO still scares you, maybe it’s time to hand it over to the experts? We’d love to help you get the results you’ve always dreamed of with an SEO campaign that’s tailored to get you seen in all the right places.
& If this all seems like mumbo jumbo? Give us a call. 📲
We’d love to chat! We know SEO can sound like a whole ‘nother language, and we’d love to simplify how we can help over a cuppa ☕️ We’re extremely passionate about what we do, and our clients and would love to help you get results that look like this 📈 not like this.. ↙️
Daily Digital is a boutique digital marketing agency that helps you be seen by all the right people, in all the right places. Get in touch with us to discuss your next digital strategy. ⭐️
All data and statistics have been sourced from https://www.youtube.com/watch?v=imsyg1wRa_Y