Are Hashtags a Thing of The Past?

Hashtags first appeared on the internet 13 years ago. They took the world by storm, with people using them to group together content to share about specific topics and gain attraction around worldwide movements. The old ‘#followforafollow’ strategy was commonly used to gain more followers, but is it still relevant? Are hashtags still a thing? Or are they a thing of the past? 🧐

Today we’re here to tell you that hashtags aren’t dead. They are still relevant and can help your engagement and growth. Today we dive deep into the #hashtagconversation so you don’t have to. Let’s go! 👇🏼

Ahhh, a sigh of relief. You can breathe easy; hashtags are still a thing, people!

That’s right. #Yay. The good news is that hashtags are very much still a thing, and they can definitely be used as a part of your social media strategy. Despite what many people think and the uncertainty around hashtags, Sprout Social tells us that “Hashtags are still an essential asset in any social marketer’s toolbox and not worth writing off just yet.” Tick. ✅

Use Keywords

This is a very important point, don't follow the crowd and #just #use #a #hashtag #for #the #sake #of #it 🙅‍♀️  Come on, guys, you're better than this!

By stopping and thinking about keywords and phrases that are niche-specific to your business and your audience, you step ahead of your competitors in an instant; and set yourself up for future success. 

Choose Wisely

Don’t just throw words around willy-nilly. Going overboard can do more harm than go, and nobody has time for that. 

 By carefully selecting your hashtags and choosing wisely with intent, you cut the fluffy hashtags that have no purpose and no substance. 

A/B Testing - Hello again 👋

We’ve talked about A/B testing once but let’s discuss it again. (If you’re unfamiliar with A/B testing - we highly recommend following the link to read our What is A/B Testing In Digital Marketing blog.

As a business owner, it’s essential that you trail your hashtag strategy and use different methods across platforms to see what works best for you. By running an A/B test on your hashtag strategy, you’ll be able to evaluate how things are going and come up with a plan of attack moving forward. After all, it’s all about trial and error, and finding a method you can see will bring results. 

Make hashtags your point of power 💥

Use hashtags as a point of power in your social media toolbox.🔧  Intention over everything. When hashtags are used correctly, they truly are powerful. 

What about #followforafollow? 

We’re not personally into this at Daily Digital, but hey, each to their own. Research shows that the method can be effective and works for some people. However, you need to think, are these followers interested in what I’m posting, or are they just using me to be another follower that’s added to their list? Hashtags are all about promoting engagement, right? So there we have it; hashtags are still very much relevant and, rest assured, can effectively be used as a part of your social media strategy! 👏🏼

If keywords aren’t your bread and butter? 🍞 🧈 Luckily they're ours - and we’d love to help you find the keywords that will help your business gain as much engagement as possible. 

Daily Digital is a boutique digital marketing agency of strategists that are passionate about what we do. We can help you be seen by all the right people, in all the right places. Get in touch with us to discuss your next digital strategy.

All data and statistics have been sourced from Sprout Social.