Tips on Getting Started on Instagram for Your Business.
Instagram can be a powerful tool for your biz if you use it correctly. But some of us aren’t as tech-savvy as others. 🤷♀️ Not to worry, because we’ve got your back. Here are our tips to get started on Instagram for your business.💥
The social media world can seem like such a distant universe to some of us, so much so that we ignore it and don’t use it at all! But Instagram can be just the platform that you need for your biz.
If you’re not on social media, you may be thinking - why do I need to use Instagram for my business? Or maybe you like social media but haven’t had time to get into it.
So, why should you use Instagram for your business?
Instagram will allow you to:
Reach new people
Connect with your customers/audience
Find out what people like/don’t like
Drive brand awareness
Generate sales
Build and track audience engagement
Create cross-platform traffic if you’re using other platforms like Facebook/Pinterest
What else?
Instagram is a powerful platform for creating visual content for business if used correctly, and what’s even better? You don’t have to be a graphic designer. Tools like Canva can allow you to create eye-catching content that your audience will love. If you’ve got a creative flair or a good eye - this will be just the tool to help take your IG from 0 to 100. (Mix in some good-quality images, and you’re good to go).
How to get started?
First, ensure that Instagram fits you and your marketing strategy. If you decide to commit to Instagram, you must be all in to gain traction and see results.
Now it’s time to create your account.
➡️ To create your account using the Instagram mobile app or on a computer. If you are using the app, you first need to download it.
➡️ Enter your email address, create a username and password, or tap Log in with Facebook. (choose a username/handle that is relevant to your business).
➡️ If you choose to register with an email, tap Sign up.
➡️ Add a profile photo: Your profile picture displays as a circle, so if you’re using a logo, make sure it’s high quality and is centred on the image.
➡️ Add your bio
How to write your bio?
⭐️ Next to your brand/biz name - include a keyword about your niche
⭐️ Add a short slogan that’s easy to read and explains your business
⭐️ Include a CTA - e.g., shop now, buy now, download now ➡️ something that gets your customer to click on the link in your bio
⭐️ Use some emojis to make it fun, light-hearted and is eye-catching
Now your account is ready to use!
Now what?
It’s always helpful to write down a plan for the future - write down important dates; what is something you want to discuss? Will you use feed posts only, or will you experiment with video content, reels and stories? Decide what you’re going to do, plan and go from there. The best way advice would be to make a start and don’t hold back, and if you still can’t find the time? Give us a shout. 🙋♀️ Let us take care of all your digital marketing needs – whether it’s social media management, social advertising or SEO. If you want to see incredible results online, we can help you achieve it.
Want to hear more? Reach out to our team to chat about all things social media and digital marketing.
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